Mazhar Bagasrawala

Mazhar Bagasrawala

Product Design and Innovation

Vancouver, Canada.
View Portfolio Website

Work

Goose Insurance

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Founding Designer

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Highlights

Spearheaded the user experience for Canada's Best Insurance App.

Scaled from 1 to 19 insurance products, and into the US market.

Organized evolving components into a modular, scalable design system.

Led brand and product marketing design from 25,000 to 160,000+ members.

Multiple app improvements including Signup, Navigation, and My Policies.

Acko Insurance, Bengaluru

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Product Designer

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Highlights

Designed India's first digital insurance platform across web, iOS, and Android.

Conducted user interviews and wrote clear and actionable UX microcopy.

Designed the brand logo, and provided creative direction to illustrators.

Since sold over 600M policies digitally, leading to unicorn status in 2021.

Education

University Of British Columbia, Canada

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MDM Product Design, Business Grade: 3.9/4

MIT Institute of Design, India

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B.Des Graphic, Interaction Design Grade: A

Awards

Venture Startup Award

University of British Columbia

25 under 25

CampusDiaries

Achievement Awards

Adobe

Housing Award

University of British Columbia

Languages

Hindi

Fluent

English

Native

Gujarati

Proficient

French

Fluent

Skills

Expertise

User Research, Usability Testing, Design Thinking, Analytics and Data Interpretation, Product Strategy, Wireframing, Prototyping, Interaction Design, Visual Design, Mobile App Design, Responsive Web Design, Design Systems, Accessibility, UX Copywriting, Art Direction, Branding, Storytelling, Mixed Reality (AR, VR), Collaboration and Communication, Design-Development Integration, Innovation, Project Management.

Tools

Figma, Adobe XD, Sketch, Principle, Framer, Balsamiq, InVision, Axure RP, Marvel, Zeplin, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Lightroom, Firefly), CorelDRAW, Affinity Designer, Midjourney, Dall-E, Canva, UserTesting, Lookback, Hotjar, Optimal Workshop, Webflow, Trello, Miro, Jira, Notion, Asana, Slack.

Projects

Checkly

Summary

Product marketing design for a B2B SAAS tech company from Berlin.

Onze Orange

Summary

Launched a studio in 2022 to help ambitious organizations design innovative interfaces, bold brands and creative communication.

Code For Fun

Summary

Website redesign for a non-profit coding school in San Francisco.

Pixel Fabric

Summary

AR experiences for custom graphic t-shirts, including projects for Voltage Power and Reporters without Borders, and an AR Space Invaders game.

Circle

Summary

A mobile app to facilitate employee connections at large companies during lunch breaks, aiming to enhance productivity and satisfaction.

Session Games

Summary

Led a team of 5 to develop a business intelligence platform for in-game ads. Identified KPIs and key features through research and client interviews.